SoundMasker

Professional sound masking that's alive,
no annoying loops.

SoundMasker turns affordable Alexa speakers into managed room sound masking players for therapy rooms, bathrooms, waiting areas, and offices.

Free to preregister · Be first in line at launch · No credit card
One dashboard for every room
SoundMasker dashboard — manage live room soundscapes, layer mix and schedules
The basics

What is sound masking?

Sound masking is the practice of adding a soft, carefully engineered background sound to a room so that speech and distracting noise become far less intelligible. It doesn't cancel noise or make a room silent — it gently raises the “noise floor” so nearby conversations blur into the background and can't be easily overheard.

The result is more privacy, fewer distractions, and calmer spaces. It's the same principle used in law offices, clinics, and open-plan headquarters — now made affordable and simple enough for any business, one room at a time.

Use cases

Privacy, focus, and calm — room by room

Not a white-noise app. SoundMasker is room-based sound masking built for business spaces where conversations and comfort matter.

Amazon Echo speaker running SoundMasker in a therapy room, a soft blue sound-masking bubble keeping a private conversation inside the room
Therapy & counseling rooms

What's said in the room stays in the room

In therapy, trust starts with privacy. If a client can hear muffled voices bleeding through the wall, they hold back — and so does the person waiting outside. SoundMasker fills the room with a soft, engineered soundscape that raises the noise floor just enough that speech blurs into an unintelligible hush the moment it crosses the door. Sensitive conversations stay inside four walls, and everyone speaks more freely.

Speech privacyClient trustHIPAA-friendly calm
Amazon Echo Dot on a bathroom vanity emitting gentle blue sound ripples for privacy
Bathroom & toilet privacy

End the most awkward silence in the building

Every practice and office has that one quiet washroom where every sound carries straight into the hallway — uncomfortable for guests and staff alike. A single Echo Dot running SoundMasker adds a discreet, natural sound layer that covers awkward noises and turns a tense, silent room into a comfortable, private one. Nobody has to think about it; it just feels better.

DiscreetAlways-on comfortOne tiny speaker
Calm clinic waiting room with an Amazon Echo speaker radiating soothing blue ambient sound waves
Waiting & reception areas

Turn nervous waiting into calm anticipation

A silent waiting room amplifies every cough, ringing phone, and hushed front-desk conversation — and makes minutes feel like hours. SoundMasker lays down a gentle, warm ambience that softens those sharp sounds, lowers tension, and makes the wait feel shorter. Patients reach their appointment calmer, and confidential check-in details don't travel across the room.

Lower stressFront-desk privacyBetter first impression
Open-plan office with an Amazon Echo speaker masking overlapping conversations with blue sound waves
Open-plan offices

Stop overhearing every word across the room

Open-plan offices are great for collaboration and tough on concentration. One phone call two desks away can derail a whole row of people. SoundMasker gently raises the background sound so nearby conversations blur into the distance instead of demanding attention. Teams stay focused, sensitive calls stay discreet, and the room feels calmer even when it's busy.

Fewer distractionsConfidential callsTeam focus
Person concentrating in a quiet focus pod with an Amazon Echo speaker creating a cocoon of smooth blue sound
Focus & phone rooms

A cocoon of concentration, on demand

Deep work needs a buffer from the noise around it. In focus rooms, phone booths, and quiet zones, SoundMasker generates a smooth, non-fatiguing soundscape tuned for concentration — present enough to mask distraction, subtle enough that you forget it's there. It's the difference between fighting your environment and disappearing into your work.

Deep workNon-fatiguingTuned per room
Warm spa massage room with an Amazon Echo speaker filling the space with soothing blue-teal sound waves
Massage, spa & wellness rooms

Set the mood the moment they walk in

In a spa, salon, or wellness studio, the atmosphere is the product. SoundMasker replaces looping playlists with warm, natural soundscapes that drift and evolve like real nature — never repeating, never breaking the spell. It masks footsteps, plumbing, and voices from neighboring rooms so clients sink fully into the experience and leave feeling genuinely cared for.

Immersive ambienceNever loopsRoom-to-room isolation
Traditional systems vs. SoundMasker

Enterprise sound masking, without the enterprise price tag

Traditional sound masking means ceiling emitters, cabling, and a technician. SoundMasker runs on a speaker you can buy on Amazon — and set up yourself in minutes.

Traditional systems

Installed sound masking

Cambridge, QtPro, Soft dB & similar in-ceiling systems

$5,000–$30,000+

From a small office to a full location (roughly $1–$3 per sq ft), plus installation & ongoing service

  • × Ceiling emitters and cabling installed throughout the space
  • × Requires a professional AV integrator to install & tune
  • × Days of scheduling, quotes, and site visits
  • × Fixed to the building — hard to move or expand
  • × Static, generic noise across the whole floor
SoundMasker

Echo speaker + SoundMasker

An Echo Pop or Echo Dot in each room

~$40 per room, one-time

Plus an affordable per-room SoundMasker subscription

  • Uses an affordable Amazon Echo you already trust
  • Anyone can set it up — no technician needed
  • Live in about 5 minutes, per room
  • Move it, add rooms, or remove it anytime
  • A private, dynamic soundscape tuned per room
Even a small practice easily runs into the thousands with traditional systems. SoundMasker delivers room-based masking on hardware that costs about the price of a takeout dinner — and it stays useful even if you ever stop your subscription.
How it works

Turn an Echo speaker into a professional room sound masking system

No expensive installation. No proprietary hardware. Just affordable, trusted Amazon Echo speakers you can buy anywhere.

1

Buy an Echo speaker

An Echo Pop or Echo Dot per room is all you need.

2

Enable the Skill

Add the SoundMasker Alexa Skill in the Alexa app.

3

Link your account

Connect the Skill to your SoundMasker account.

4

Assign it to a room

Each speaker gets its own private room stream.

5

Manage from dashboard

Presets, schedules, and intensity — all in one place.

Then simply say “Alexa, open SoundMasker” — or let the schedule start it automatically.

Why SoundMasker

Alive soundscapes,
not a looping noise file

Most systems replay the same short audio file on repeat — and your ears learn to tune it out. SoundMasker generates every stream on the fly from layered natural sounds, so it's unique and never exactly the same twice, just like real nature.

  • Generated in real time, never looped. Layers of brown noise, airflow, rain, water, birds, and subtle ambience are mixed live and drift naturally over time — no two moments sound identical.
  • A private live stream per room. Every room gets its own sound, its own intensity, its own schedule.
  • Server-side scheduling. Streams fade in before opening hours and fade out after closing — automatically.
  • Optional voice control. Start, stop, stronger, softer, or switch preset by voice.
  • No lock-in hardware. The Echo speakers stay useful even if you stop using SoundMasker.
SoundMasker layer mix — adjust brown noise, airflow, rain and birds per room
Soundscape studio

Build the exact feeling of every room

This isn't a white-noise track on repeat. Blend natural layers, set the intensity, and SoundMasker generates the stream live — so it drifts and evolves like real nature and never loops.

SoundMasker Soundscape Studio interface — configurable sound layers such as Rain (drizzle, steady, downpour), Thunder (distance, soft or hard, randomize timing), Wind, Forest Birds and Brown Noise, each fine-tuned individually, with an add-layer button
🎚️

Layer natural sounds

Blend brown noise, soft rain, water, ocean, birds and airflow until it feels right.

🔊

Dial in the intensity

Set how present the masking is per room — from subtle calm to strong privacy.

♾️

Generated live, never loops

Every stream is created on the fly, so no two moments ever sound the same.

Multi-speaker surround

Add a few speakers — and the whole room comes alive

Put two or three Echo speakers in one room and SoundMasker turns them into a single, immersive, spatial soundscape — something no one-track white-noise machine can do.

One relaxing room with three Amazon Echo speakers — shared masking waves fill the space while birdsong comes from one direction, distant thunder from another, and water from a third, creating an immersive surround soundscape
🔊

Even coverage everywhere

The shared masking layers — brown noise, airflow — play across every speaker, so privacy and calm are consistent wall to wall.

🧭

Sounds from every direction

Positional layers like birdsong, distant thunder or lapping water are placed per speaker, so they arrive from different sides — like a real forest or beach.

A unique stream per speaker

Each speaker automatically gets its own live-generated stream. No syncing, no setup, no repeating loops — just genuine spatial depth.

Room presets

Tuned profiles, ready on day one

Pick a preset per room and fine-tune the layer mix whenever you like.

🛡️ Therapy Privacy
🚿 Bathroom Privacy
🪑 Waiting Room Calm
🎯 Office Focus
🌴 Wellness Room
🛎️ Reception Ambience
Pricing

Simple plans, sized to your space

Final pricing will be announced at launch. Preregistered accounts get early-access pricing.

Room

For a single treatment room, office, or bathroom
  • 1 private room stream
  • All presets & layer mixing
  • Scheduling included

Location

For clinics & offices with many rooms or multiple sites
  • High room counts
  • Multi-location management
  • Team access
  • Onboarding assistance

Designed for businesses — priced per room, not per employee.

Be first in line at launch

Preregister your account now. Tell us about your rooms, and we'll notify you the moment SoundMasker goes live — with early-access pricing for founding users.

Preregister your account →